Meet the Team at BetinIreland
Welcome to the passionate crew behind BetinIreland! Our dedicated team of gambling enthusiasts brings together sharp minds who eat, sleep, and breathe the Irish gambling scene. From seasoned gaming analysts to meticulous fact-checkers, and each expert plays a vital role in uncovering Ireland's best online casinos and sportsbook sites. Behind every review and guides we make stands a team of professionals who take gambling seriously. Whether you're a seasoned player or just starting your gaming journey, our experts are here to light the way to your next online experience.
Our Team of Casino and Sports Betting Experts
We think it’s high time to get to know more about us and the BetinIreland team a little better. We are extremely proud of what our contributors can bring to the table. With their experience in the industry as well as their different abilities combined, BetinIreland brings something different to the table. Want to know more? Check out our dream team below!
Enda McElhinney
Irish sportswriter Enda McElhinney brings over a decade of expertise to our team, specializing in GAA, horse racing, and football. His insightful content and betting analysis have earned him recognition across prominent platforms, including The Telegraph and Planet Sport, where his deep knowledge of sports and betting markets shines through in every piece.
When not crafting articles or analyzing races at the racecourse, Enda can be found pursuing his passion for golf – though he admits that his time on the course can sometimes prove more challenging than his professional endeavors. His combination of extensive experience and practical betting knowledge makes him an invaluable contributor to our platform.
Jack Guing
Hailing from County Offaly, Jack Guing brings a unique analytical perspective to our team as a Content Writer and Performance Analyst. His academic background, combining a bachelor's degree in English and History from Maynooth University with a master's in Sports Performance from the University of Limerick, enables him to deliver data-driven insights and informed predictions that go beyond surface-level analysis.
As an avid sports enthusiast, Jack's passion centers on GAA, soccer, and golf, with particular devotion to his home county Offaly in GAA and Liverpool in soccer. While he maintains an active interest in golf as a player, he modestly describes his own performance on the course as a work in progress. His analytical mindset and comprehensive sports knowledge make him a valuable asset to our content team.
Lewis Humphries
As a seasoned business and iGaming copywriter from the UK, Lewis Humphries brings exceptional expertise in sports betting and remote casino platforms to our team. His comprehensive reviews and analyses have been featured across prestigious platforms including Life Hack, Investopedia, and Yahoo Finance, establishing him as a trusted voice in the industry. His work demonstrates a deep understanding of both the technical and practical aspects of online betting.
Beyond his casino expertise, Lewis regularly contributes engaging sports features to prominent platforms such as 90 Minutes and Think Football Ideas. His versatile writing style and ability to break down complex betting concepts into accessible content makes him an invaluable resource for both newcomers and experienced bettors alike.
Liam Lacey
County Laois native Liam Lacey brings his passionate expertise in GAA and Football to our platform, delivering comprehensive coverage of Ireland's most beloved sports. His analytical approach to All Ireland Gaelic Football and Hurling Championships combines with sharp insights into Premier League and Champions League action, resulting in well-researched match previews and predictions that readers can trust.
While football and GAA remain his primary focus, Liam has developed a notable expertise in tennis analysis, adding another dimension to his sports coverage. His ability to provide detailed insights across multiple sports, coupled with his prediction accuracy record, makes him a trusted voice for sports enthusiasts seeking reliable betting guidance.
Sheldon Muchmore
As our resident sports betting and online casino expert from the UK, Sheldon Muchmore brings an encyclopedic knowledge of multiple sports to our platform. His primary expertise in cricket, football, and rugby is complemented by extensive coverage of darts, snooker, boxing, UFC, and Gaelic sports, ensuring comprehensive analysis across a broad spectrum of sporting events.
Beyond sports analysis, Sheldon has established himself as an authority in the online casino sphere, having authored hundreds of detailed casino and slot reviews. His ability to combine in-depth sports knowledge with gambling expertise allows him to provide our readers with well-rounded, informed predictions and comprehensive guides that cater to both sports betting enthusiasts and casino players.
Lewis Brown
As Managing Editor at Betinireland.ie since late 2020, Lewis Brown has successfully transformed his marketing expertise from the Executive Search and Recruitment industry into a flourishing career in the I-gaming sector. His strategic approach to content management and deep understanding of user needs have helped shape our platform's direction and growth.
Lewis's natural ability to combine his passion for sports with betting insights has proven instrumental in developing our content strategy. His leadership ensures that our platform maintains high standards of quality while delivering valuable information to our diverse audience of sports betting enthusiasts.
Steven Brown
Growing up in the football-mad town of Cannock, Staffordshire, Steven Brown's journey in rugby has taken him from player to successful sports agent and accomplished coach. His professional achievements include working with legendary figures like England captain Martin Corry, while his coaching career has spanned multiple countries including the UK, Luxembourg, New Zealand, and Malta.
Steven's coaching highlights include organizing a special training session with six All Blacks for an U14s team and participating in the Best Coaches conference alongside his coaching idol, Graham Henry. These experiences, combined with his extensive knowledge of rugby and sports management, make him an authoritative voice in rugby analysis and prediction.
Simon Copperstone
With over three decades of sports journalism experience, Simon Copperstone serves as our Head of Content, bringing unparalleled expertise and wit to our team. His journey as a proud Liverpudlian has seen him witness the evolution of football from the Kenny Dalglish era to Jurgen Klopp's modern revolution, experiences that inform his insightful analysis and engaging storytelling approach.
Simon's career spans major sports publications and digital platforms, where he's developed a unique style that combines statistical analysis with compelling narratives. Despite being the most experienced member of our team, his enthusiasm for sports betting analysis remains infectious. His mentorship of younger writers and vast knowledge of the industry make him an invaluable leader in our content creation efforts.
Become a Part of Our Fantastic Team
Are you passionate about sports or casino and want to become part of BetinIreland's team? We are always on the lookout for new team members to contribute to our site.
Check our careers page to get in touch with us!
