Simon Copperstone

Simon Copperstone is a casino and sports betting veteran with over 14 years in the industry, having held senior content and editorial positions at Betsson, Videoslots, and BOSS Gaming before joining BetinIreland as Head of Content in 2020. He leads BetinIreland's eight-person writing team and personally fact-checks every casino review, sportsbook assessment, and betting guide before it goes live. A proud Liverpool supporter, Simon's interests outside football extend into iGaming trends and the regulatory side of the industry, the areas that shape the editorial standard he sets for everything published on the site.

14+ years inside regulated online gambling. Ex-Betsson, Videoslots, BOSS Gaming. I lead BetinIreland's editorial team and personally fact-check every casino and sportsbook review before it goes live.

Profile last reviewed: July 2026 · Head of Content at BetinIreland since 2020

1. ⭐️ Experience: 14+ years
2. 🎓 Graduate of: University of Malta
3. 📝 Degree: BA in Marketing
4. ✅ Articles fact-checked: 1000+
5. 👥 Writers led: 8
6. ⚖️ Regulatory awareness: GRAI (Ireland)
7. 🎾 Areas of expertise: iGaming, Football, Snooker, Tennis, Poker
8. 📍 Resides in: Malta
9. ✉️ Email address: simon.copperstone@betinireland.ie

What does Simon Copperstone do at BetinIreland

As Head of Content, Simon's role spans overseeing the editorial process, fact-checking every published review, and mentoring BetinIreland's writing team. He draws on his industry background and editorial training to maintain the standard our readers expect.

Fact-checking

A key part of Simon's role is fact-checking, making sure everything published on BetinIreland is accurate and current. His background and attention to detail help readers get correct information on Irish gambling law, including GRAI requirements, alongside betting statistics and market developments. Part of his fact-checking work includes:

1. Verifying betting odds, bonuses and cross-checking information.
2. Checking game statistics, rules, and event dates.
3. Ensuring accurate definitions in our how-to guides, betting markets, and bonus terms.

The casino reviews Simon signs off on are scored against BetinIreland's published testing methodology, which readers can see in full on our casino reviews page.

Editorial reviewing

Simon is also responsible for editorial appraisal, making sure every guide, review, and piece of content meets BetinIreland's standard for quality and consistency. This includes:

1. Working closely with writers to keep a consistent brand identity and voice.
2. Making sure content is free from grammatical or spelling errors.
3. Checking content for accuracy and usefulness before it publishes.

Betting insights

One of Simon's core responsibilities is sharing professional insight so the writing team can deliver content readers can actually use, whether that's choosing a betting site or learning how to bet on football. With a strong grounding in betting trends, sports statistics, and market analysis, Simon assists with:

1. Sports betting predictions.
2. Research into betting markets to identify trends and opportunities.

Working with Simon: team members' perspectives

Liam Lacey: GAA, football & tennis expert

Liam Lacey is our in-house expert on all things GAA, football, and tennis. With a degree in Sports Journalism and over seven years of experience in sports writing, Liam has contributed numerous articles at BetinIreland, working closely with Simon.

"What stands out working with Simon is how much he's seen across the industry. When something doesn't sit right in a review, he'll spot it immediately, and that's exactly the standard our content needs to meet."

Enda McElhinney: sports writer

Enda McElhinney is an experienced sportswriter with a shared passion for football and other sports.

"Working with Simon is a great experience and one I'm constantly learning from. He's an excellent mentor with invaluable insights into the gaming world. More importantly, he's always open to new ideas for our content, encouraging creativity within what we do."

Get in contact with Simon Copperstone

If you're interested in learning more about what we do at BetinIreland or have any questions, Simon is always happy to chat. Editorial accuracy matters on every Simon Copperstone byline, so if you spot a factual error, an outdated detail, or a claim about Irish gambling regulation that needs updating, get in touch directly. You can reach Simon by email at simon.copperstone@betinireland.ie or on LinkedIn.